In 1945, the Turtles became the Rodeo Cowboys Association (RCA), which in 1975 evolved into the Professional Rodeo Cowboys Association. The PRCA has experienced tremendous growth in terms of membership, national exposure, media coverage and sanctioned rodeos. Today, the PRCA boasts nearly 7,000 members (4,782 of whom are currently contestants) and sanctions a little more than 600 rodeos a year. The PRCA headquarters in Colorado Springs, Colo., which includes the ProRodeo Hall of Fame and Museum of the American Cowboy, opened in 1979.
In 2015, more than $46 million was paid out in prize money at PRCA rodeos, a figure the Turtles might never have dreamed possible. In addition, ProRodeo is telecast to more than 56 million households.
ProRodeo continues to bridge the traditions of the old West with the tools of the 21st century: Rodeo fans keep up to date with their favorite human and animal athletes by subscribing to the PRCA’s
ProRodeo Sports News magazine and logging on to www.ProRodeo.com and using Facebook.